The Doughnut Project
10 Morton St, New York, NY 10014
(Morton & Bleecker)
There are very few things in life that top a gloriously fresh doughnut. Earlier this week, I had several, and it was glorious. With urban-style graffitied walls, golden framed colorful paintings of pop culture icons and pretty chandeliers, The Doughnut Project is a cool, laid back and welcoming doughnut heaven that has quickly risen to fame thanks to its innovative flavors and toppings. After the “Everything Doughnut” craze that blew up my Instagram feed, I knew I had to come and see what all the hype was about. Once I stepped into the tastefully decorated sweet shop and saw the trays of delectable, straight-out-the-oven doughnuts, I knew I would soon become a regular.
The Classic Bacon Maple Bar- While a well known combo on the West Coast, this rectangular, maple glazed, bacon topped delight was better than any I’ve had. The glaze was just the right amount of sweet and the piece of bacon was fancy, brunch-quality bacon. Thick, salty and smokey. Every bite was a savory, salty & sweet celebration. In my mouth. If there were no consequences to eating one every morning for the rest of my life, I’d do it.
The “Wayne Wonder”- A splendid twist on the classic chocolate doughnut. With a salted chocolate glaze, its topped with a trifecta of crunchy buttered pretzel, ritz & potato chip crumble, creating a rich and more complex flavor than your average frosted treat.
The Rattlesnake- Who would have thought grapefruit and rosemary would make such a refreshing blend? This blend of flavors is uniquely sweet and isn’t overly seasoned with rosemary flavor.
The Everything Doughnut- This doughnut ruined everything bagels for me; but, I’m okay with that because I would take the former over the latter any day! With a cream cheese glaze, topped with the classic “everything” bagel combo of sesame seeds, pepitas, sea salt and garlic, this doughnut 100% lived up to the hype.
Those Beetz are Dope- I was definitely skeptical about a beet glaze, but this was fantastically unexpected! The glaze had a nice hint of beet flavor and was mildly sweet. The creamy ricotta cheese filling was similarly not overpowering and went well with the gorgeous, bright pink beet glaze.
GO or NO
Go! Without a doubt these are my new favorite doughnuts. Dough is a close second. These doughnuts are yeasty soft and satisfying, and thanks to DP’s inventive and ever-changing flavor combos, I’m sure DP will continue to wow doughnut lovers for… forever!